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Theme Park Macedonia
My friend Haider Kikabhoy, who blogs over at The Cob-webbed Crucible, sent me a fascinating article this morning about the unusual city branding efforts of Macedonian capital Skopje. I had to forgive...
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Away from stereotypes, towards archetypes
My first ever post on PlacesBrands was a brief discussion of some commonly held associations about certain countries. Selecting the ones I knew best, I listed some of their most basic positive and...
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The Unusual Case of the Logo that Changed a City
A well-known fact in place branding: most campaigns that revolve too heavily around a new logo or slogan have limited success. Logo does NOT equal place brand. Few logos or slogans have enough power...
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Team Finland: Taking Over the World?
Launched at the beginning of this month, I found Finland’s nation branding initiative: Team Finland, to be rather impressive and deserving of a mention. Finland’s approach to nation branding is...
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Mis-spelling Colombia: A Social Media Rebranding Campaign
Can a T-shirt + social media cause an entire shift in country brand perception? This article from Skift discusses the campaign. The simple idea aims to harness patriotic sentiment among social media...
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New Silicon Valley on the Emerald Isle
photo credit: || UggGirl via photopin cc In 2010, after a job interview with Google’s Dublin headquarters, I remember feeling vaguely surprised that Google was located in Ireland. I’d always...
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Brand Colombia Resurgent: Interview with Marca País Colombia
Daniel Reyes is the Chief Communications Officer for Marca País Colombia, the official Colombian country branding agency. PlacesBrands chats to him about the recent resurgence of Brand Colombia,...
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Somos Balonmano (We are Handball): Creating Brand Extremadura
Ever wondered about the academic study of place branding? Madrid-based researcher Daniel Gil Ramos guides us through his regional identity project on Extremadura, as part of his Masters degree studies...
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The Case of a Bankrupt City: Japan’s Yubari
photo credit: See-ming Lee 李思明 SML via photopin cc As Detroit hits the news declaring bankruptcy and Chicago shows signs of struggle, I decided to hoist the spotlight across the Pacific and shed some...
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Swedish Rogues: Daring Nation Branding on Twitter
photo credit: mag3737 via photopin cc Last year Sweden’s official DMO, VisitSweden, teamed up with the Swedish Institute to launch a Twitter promotional campaign called Curators of Sweden. Branding...
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